Google Analytics extension enable the GA campaign tracking adding to all links in your newsletter the GA tracking parameters. You can pair your paid links campaign with your mail marketing campaign.
The tracking parameters (campaign, source, medium, …) can be set per newsletter with fixed values or placeholder.
Automatically generated newsletter by Automated can be enabled for GA tracking, using placeholders to differentiating each single newsletter.
Newsletter standard tracking is not affected by GA it continue to function and collecting data. You can use both in parallel.
Read more at the official sales page…
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